NAVIGATING TRAVEL PLANS: WHEN TRAVEL ADVISORS CAN TAKE YOU FURTHER THAN AI
Stepping in When Things Go Awry
When trips become complex, multi-destination or
disrupted by delays or cancellations, travelers are
more likely to want a real person involved. In fact,
39% of survey respondents worry there will be no
support if something goes wrong. If a flight is canceled
or a resort overbooks, travelers aren’t stuck
refreshing an app; they have an expert there every
step of the way – before, during and after the trip –
listening to them, learning about their preferences,
advocating for them and providing guidance based
on first-hand experience throughout the process.
For a one-stop-shop to help bring every stage of
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assistance with planning, booking and more.
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Providing Protection and Peace of Mind
Modern travelers want options, and the ability to
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so they can relax and truly enjoy their vacations.
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Feature Impact
From comparing prices to dreaming up
bucket-list destinations, artificial intelligence
has become a starting point for
millions of travelers who are turning to tech for
early-stage planning.
However, travelers consistently emphasize the
importance of having accessible expert support
during the process. In fact, 96% of U.S. travelers
said having access to a human for support is
important when booking a vacation, according
to a new survey commissioned by ALG Vacations,
a leading provider of vacation packages to
top global destinations, including 48% who said
it’s “extremely” important.
Though 24% of survey respondents said the
main way they use AI is for comparing prices or
finding travel deals, 63% of Americans said they
trust a travel advisor as much as or more than AI
tools when planning a vacation, underscoring
that AI alone is not enough for most U.S. travelers.
Going beyond the planning phase, 77% of
survey respondents said that even if they use AI
for travel planning, they’re still likely to rely on
a human to make final decisions, especially for
booking, payment or resolving issues.
Navigating Travel Uncertainty
Today’s travel landscape can feel unpredictable,
from shifting policies to headlines that make
things feel bigger or closer than they actually
are, but that doesn’t mean travelers should avoid
taking the trip; it just means they should plan
smarter. Because 42% of travelers fear important
details could be missed if relying entirely
on AI to plan a trip, that’s where a travel advisor
comes in to help separate what’s real from
what’s just noise. This expertise allows for
smarter, more confident decisions, and aids in
choosing destinations that align with travelers’
current comfort levels.
Unlocking Added Value
Planning thoughtfully doesn’t mean spending
more, it means getting more for the amount
spent. Travel advisors often have access to exclusive
perks and upgrades not directly available
to consumers or pulled in by AI prompts,
providing added value that goes beyond the cost
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