Did You Know?
Advertisements for non-alcoholic beer
may never prove as prevalent as commercials
for alcoholic beers, but the
growing visibility of such promotions likely
comes as no surprise to industry analysts familiar
with the growing popularity of alcohol-free
beer. According to the Beer Institute, the market
for non-alcoholic beer tripled in size in the
half-decade preceding 2025. Indeed, an economist
at the Beer Institute indicates that non-alcoholic
beer is the fastest growing
segment in the beer industry. In
addition, a recent report from the
Brewers Association indicated
a 30 percent year-over-year increase
in non-alcoholic beer sales
in 2024, and industry experts estimate
the market size for non-alcoholic
beer will increase from
$20 billion in 2023 to $40 billion
in 2033.
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