WHY SUPPORTING
LOCAL SMALL
BUSINESSES MATTERS
The
holiday
season
is a time of
year when
shopping takes
center stage.
While online
giants and big
box retailers
seem to be
everywhere,
off ering an endless array of products with the convenience
of low prices, small businesses provide a range of
benefi ts that go far beyond the ease of a mouse click or
mountains of merchandise. Shopping local retailers is
more than just a transaction - it is crucial for maintaining
the economic foundation of local communities. Let’s take
a look at the many ways it pays to shop small businesses
during the holidays and all year long.
• Strengthen the local economy: A large percentage of
the money spent at small businesses stays in the community.
Th at’s because these businesses often are owned
and operated by local residents who are invested in the
community themselves. Various studies indicate that for
every $100 spent at a small business, roughly $70 stays in
the community.
• Enhanced customer service: Owners and employees
of small businesses have a keen interest in keeping
customers happy. Th ey often do so by providing superior
customer service. Tailoring recommendations, exhibiting
a willingness to accommodate special requests, off ering
a more engaging shopping experience, and being more
friendly and connected with regular customers sets many
small businesses apart.
• Support the community: Small businesses serve the
community through the products and services they off er,
and many give back in other ways as well. Small, locally
owned businesses often sponsor schools, sports teams
and charities. Th is helps foster a sense of belonging in the
community.
• Innovative off erings: Small businesses are not beholden
to corporate policies or franchise restrictions, so they
can more readily bring new life to existing ideas and
trends. Small businesses can off er customers diff erent
options that larger retailers cannot match.
• Job creation: Small businesses employ a signifi cant percentage
of the workforce and frequently provide jobs that
might not be available in larger corporate settings. Th e
U.S. Small Business Administration Offi ce of Advocacy
says small businesses have generated 12.9 million net
new jobs over the past 25 years, accounting for two out
of every three jobs added to the U.S. economy. Keeping
residents working helps strengthen local communities.
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