WHAT CONSUMERS
CAN DO TO
SUPPORT
LOCAL FARMERS
A strong agricultural
sector
is vital to
a healthy economy.
Turbulence has affected
local and national
economies in recent
years, and the global
economy has endured
its own ups and downs during that span.
Though there’s no one-size-fits-all solution to economic
struggles, consumers can make a difference by supporting
local agricultural producers. Job creation and
economic output are two major reasons to support local
farmers, and consumers can do that in various ways.
• Shop local. The shop local movement can make a
notable impact on local economies, and it affects more
businesses than brick-and-mortar stores on Main Street.
Locally owned restaurants and grocers often source
their foods from local farmers, so patronizing such businesses
supports those who set up shop on Main Street as
well as the farmers who stock their shelves and pantries.
• Purchase seasonal foods. The organization Green
America, which offers advice on how environmental
sustainability produces stronger economies, notes that
purchasing seasonal foods is a great way to support local
farmers. Farmers grow seasonal foods throughout the
year to take advantage of natural conditions. Consumers
who alter their purchasing habits with the seasons by
buying foods that are in-season are likely supporting local
agricultural producers. Read product labels to determine
where foods are coming from. Non-seasonal foods
are likely imported from far away, which has a detrimental
impact on the environment and local economies.
• Buy directly from local farms. Most consumers purchase
their food from grocery stores near their homes,
but it might be possible to purchase directly from local
farmers. Farmers may utilize e-commerce tools to sell
directly to local residents, and might even offer delivery
services that are more convenient than driving to the
nearest chain grocery store.
• Act as an advocate for local producers. Consumers
have considerable power, and that power can be exercised
in numerous ways. Supporting restaurants that
source foods from local farmers is one way consumers
can exercise their power. But consumers also can advocate
for local farmers by supporting legislation and candidates
that prioritize building and supporting a strong
local agricultural sector. Consumers also can advocate
for local farmers by sharing their experiences via social
media, word-of-mouth recommendations or writing
positive reviews through aggregators like Google Reviews.
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