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GIVERS’ GUIDE
To Valentine’s Day
JEWELRY
Valentine’s Day is a
great opportunity to
bring a little sunshine
into a special someone’s
life. Nestled between the
end of the holiday rush
and the beginning of
spring renewal, Valentine’s
Day occurs at a time of
year when days are short,
weather is chilly and people
might be looking for an
excuse to celebrate.
Gifts that accompany romantic sentiments expressed on
Valentine’s Day can make the holiday that much more
memorable. Th e National Retail Federation says that
around 20 percent of Valentine’s celebrants are expected
to buy jewelry as gifts. CNN reports that Americans spent
$4.7 billion on jewelry in 2018 for Valentine’s Day.
Jewelry is a personal gift and one that should be presented
with care. Th ese tips can help Valentine’s Day celebrants as
they give that special someone jewelry.
• Opt for jewelry only if you’re in an established
relationship. Roma Designer Jewelry says jewelry can
“speak” commitment without saying a word. Th ose who are
living together, have been dating for some time or married
couples are good candidates for exchanging jewelry, which
can reinforce couples’ commitment to one another.
• Mark milestones. Use jewelry to celebrate not only
Valentine’s Day, but also milestone events. Jewelry
can be given on a special birthday or anniversary in
commemoration of children being born and other special
moments.
• Take note of style. Scour social media posts or peek
inside an existing jewelry box to use as a visual guide for
clues regarding the style of jewelry your partner prefers.
Th is makes shopping easier and increases the chances the
item will be a hit.
• Pay attention to allergies. Metal allergies are a
consideration when purchasing jewelry. Earrings tend
to be the biggest culprits for allergic reactions because
posts are inserted into the earlobe. If you’re unsure if your
partner has a metal allergy, stick to sterling silver and 14k
gold. Always opt for nickel-free materials.
• Plan in advance. Many jewelry stores run sales
throughout the summer and the fall, so shoppers can get
jewelry at a discount at these times. Zales recommends
staying informed of special deals through a favorite jewelry
retailer by signing up for emails. Engraving time may be
longer around Valentine’s Day, so plan accordingly.
• Stick with simple classics. Th ose who are unsure what
to buy can opt for simple, classic items. Stay away from
anything with a lot of color or beading. Small, delicate
items tend to have universal appeal.
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