Black Friday is one of the busiest
and most profitable
shopping days of the
entire year. According to
DemandSage and National
Public Radio, American
consumers spent a record
$10.8 billion on online
Black Friday shopping in
2024. Around $61 billion
in total sales (both online and
in-person) were made over the
Black Friday and Cyber Monday weekend.
Consumers can land great deals on the day after Thanksgiving,
which means individuals who hone their Black
Friday shopping skills can reap considerable rewards. The
following tips can help shoppers master Black Friday.
• Set a budget. Even though Black Friday may feature
some hard-to-beat deals, it’s wise to determine how much
you can afford to spend before you begin shopping. Shopping
beyond your means, even if the prices are low, can
exact a financial toll.
• Make a list of recipients. Make a list of the people for
whom you will be shopping and some ideas of what to
give each individual. This will enable you to look out for
particular deals on these items.
• Compare prices ahead of time. It’s important to know
how much items cost across different retailers before Black
Friday arrives to understand their true value. This will
enable you to determine if a Black Friday sale really is a
bargain or if it’s possible to get a better price at a different
time. Smartphone apps like BuyVia, Shopkick and Shopular
let you scan barcodes to compare prices and more.
• Shop online early. NPR says there has been a shift from
traditional in-store shopping to online platforms for Black
Friday. Many deals now begin on Thanksgiving or even
earlier and fall under the Black Friday promotion. Start
shopping at home to avoid large crowds and secure limited
time deals. In recent years, many retailers have offered
more of the same promotions online as they do in stores.
• Be wary of sneaky sales tactics. Some stores will
offer ‘doorbuster’ exclusions that highlight slashed prices
and utilize marketing tactics like countdown timers to
encourage shoppers to purchase items without doing their
research. This is when knowing the true value of items
can help you spot a deal or inflated prices that were then
marked down.
• Limit your stores. If you choose to shop in person on
Black Friday, start early in the day and don’t run yourself
ragged. If you’re tired, you may not make the best decisions
and could end up spending more than your budget
allows.
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